How to avoid stupidity when launching a website

By November 19, 2010Business advice

1. Choose your business name.
Let your name make it clear what you are selling/offering. It might behoove you to think on the full business name for a few days before you register it. I know your creativity may only last until your next cup of coffee, but seriously, you might want to run it by friends first.

Calling your company Me might be a tad confusing, so amplify it with a little more sustenance.

Me is Awesome
Me is Great
Me Be Better than You

The shorter the name, the easier it will be for other people to remember. (Cheapskates: The fewer the letters in the name, the less ink you use up printing it onto your stationary.)

2. Register your business name.
Google “register DBA name” and the name of your city. (DBA stands for Doing Business As.) Look for a URL that starts with co. or ends with .gov. There are way too many companies out there that would love to register your name for you, for far more than it would cost you to do it yourself. It should cost around $15.

3. Choose your domain name.
Come up with a really snappy name that even the stupidest person could spell with his eyes shut. Google “domain name” and enter your fabulous idea to make sure no one else has preemptively copied you.


4. Pick a hosting company. (A hosting company sells storage space to many different people/companies. You can store your website there for a fee.)
There are many hosts to choose from. If you Google the word review with your search, it is easier to find hosting companies’ customer service histories alongside their current best deals. Know in advance what you want from a service—shopping cart/credit card services/large memory for photos, etc.

Sign up for a year. That should give you plenty of time to see if you sink or swim.

5. Buy your new business’s domain name from the hosting service company you chose.
Be careful when using shortened versions of your name.

Example: Power Gen is an Italian company that put its name and location into a URL. It became (true story).

6. Design your website.
It is usually easier to just buy a pre-designed template and add in all the info. yourself. If you are clueless about most things one can do on a computer, put on your saddest cheapskate face and talk a friend into doing it for the amount you were planning to send to World Vision this month. If it’s a friend you value, DON’T DO THIS. It is only for those distant friends you freely abuse already.

7. Write your content.
Please, please, please get an editor (like me!) to check over your spelling and punctuation. See #1 for details. Unless you are dyslexic, there is no excuse for sloppy writing. Dyslexics in business use editors—they know their hurdles.

All the best with your new endeavor, and here’s my editing site ;):

About Inksnatcher


  • I do NOT like this post.

    I’ve done just about everything wrong–not with my website, but with my blog–which is like my website. I need an editor to check over everything I write to include the love notes I put into my husband’s lunch. Also, everyone said it was more professional to use your name for the url. How many people do you think can spell MIKITARIAN. Heck, it took me a year.

    I am so hosed.

  • admin says:

    It’s ok, Lisa . . . we can’t all be perfect. 😀

  • ugg says:

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  • […] I begin, if you don’t have a business name or website yet, here’s a fun list of things to do before you worry about […]

  • Miles says:

    It claims there are four comments, but prior to this, only three show up for me.

    Anyway, you left out a crucial step! After you register that DBA, go by the bank and either open an account in that name, or register it as a name on your account. It will simplify things, trust me.

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