Use fear to sell your wares

Having been a lay counselor for almost ten years, I have noticed that people’s problems tend to settle into four basic beliefs or lies about themselves. Writers and sales people then use those fears to sell their wares.
Example #1
You are afraid of being abandoned by loved ones and believe that no one will help you when you need help the most.

Sales pitch: Do you live alone? Are you nervous about strangers breaking into your house in the middle of the night to kidnap your children and steal the family jewels?
Then buy the Zillion Decibel Alarmifuss, the ONLY alarm that will not only wake you, but also all the neighbors on your street and the cops in the donut shops on 5th and 9th. Buy Alarmifuss TODAY, and don’t live in fear any longer.

Story: She was at the part of her dream when he pulled her to his manly studly body and lowered his soft lips when the noise woke her. So disturbed was Lady Antonia by the sudden breach of her dream that she fought to regain her mind.
Lady Antonia was alone. Sir Gallivant had left her for his weekly tirade of the servants down at the shed (or had he), and she, the weak and helpless damsel, felt her heart stir with dread. She traced a finger down her cheek to the floor. Soon it would all be over, and Sir Gallivant would find her in a pool of her own blood with the jewels that bedecked her ears . . . gone.
                                                               
                                                               
Example #2
You are afraid of emotional or physical pain and you fear that you will die if you experience too much of it.

Sales pitch: Are you sad ALL the time? Do you cry at Disney movies? Do you weep at comedies? Are there tears on your pillow?
You need CryNoMore, the laughing pill that will have you frozen in happiness forevermore, and it’s sunshine yellow, because once you start taking these pills, every day will seem to have the sun shining through it.

Story: He looked into her liquid-green eyes and saw the fiery sparks of resentment firing back up into a fire. His heart melted in the flames, liquid lava spreading through his gut like a fire in his belly—the flames of love and lustiness reaching new heights—only to be drowned in her fireman’s dousing of all that lay within. He backed away, one footstep at a time. His fire would never meet her hose again—he vowed, and then he dashed away.
                                                               

Subscribe to this website for Part Two, cuz if you don’t, you, too, might find yourself without all I have to offer.
                                                               
                                                               

 

 

Every piece of writing needs to be clear and precise. With microscope in hand, Inksnatcher’s writing and editing service will hone any work until it glitters in the light of a 1,000 watt bulb.

sallylogo3 INKSNATCHER.COM                                                                                                                                   

 

 

 

Inksnatcher

About Inksnatcher

3 Comments

  • Hanne says:

    “He looked into her liquid-green eyes and saw the fiery sparks of resentment firing back up into a fire. His heart melted in the flames, liquid lava spreading through his gut like a fire in his belly—the flames of love and lustiness reaching new heights—only to be drowned in her fireman’s dousing of all that lay within. He backed away, one footstep at a time. His fire would never meet her hose again—he vowed, and then he dashed away.”

    Can we say “drama”??? OMG, Sally…this is too great. I love it! I think you were thinking of #13 on your list when you wrote part of this! ROFLMBO

  • didget01 says:

    Your blog is really unique! I love it. Very descriptive writing both in the fiction and the instruction

  • AM says:

    This is très amusante! 😀 (And if I’m feeling very daring, I might even try this technique.)

Leave a Reply