Authors finally have a solution to having a website that is affordable.
We have been bothered about the amount of money and time our authors have to invest in building their websites. Not only do authors have to have design skills and a basic knowledge of coding, but if they don’t want to pay someone, they also have to update plugins every week or pay a ridiculous amount for someone else to maintain it.
Have you ever tried to get a newsletter pop-up that doesn’t look like a 2008 malware ad?
So when we discovered BookBub launching their new author website platform, we were interested to see what they’d come up with and how easy it would really be. They nailed it.
BookBub’s website builder is specifically designed for authors, making it simple to create a professional-looking author website in minutes, without technical hassle. So many authors are now choosing BookBub’s solution because it streamlines the process and allows a writer to express their unique style.
Some of BookBub’s website templates
Setting Up Your Online Presence
In today’s digital world, having a strong online presence is essential. Your author website acts as your professional home base—a place where potential readers, publishers, and other publishing professionals can discover everything about you and your books. Unlike social platforms that can change their rules or algorithms overnight, your own website gives you full control over your brand and how you present your work.
When creating an author website, start by including the essentials, including:
- an engaging author bio,
- detailed book pages, and
- a blog where you can share updates about your writing process, new books, and future releases.
Custom pages allow you to showcase your unique style, offer behind-the-scenes insights, or even provide book recommendations to your audience. Many authors also use their website to collect emails from readers, building a valuable mailing list for book launch alerts and reader updates.
To maximize your reach, connect your site to other platforms—like your BookBub author profile, social media accounts, and other sites where readers might find you. Running ad campaigns and sharing quality content can help attract new readers and drive more traffic to your site.
Some of BookBub websites’ additional features
Whether you’re using a WordPress site or taking advantage of user-friendly website builders like BookBub’s author websites, the key is to create the right mix of engaging pages, email collection tools, and links to your books and social platforms. Your author website can become a powerful tool for growing your audience and boosting book sales.
Here’s what BookBub is doing right:
We tried this out for a client, and it’s true: you can choose a template and get your content and images up in about 10–15 minutes. His is here.
Is it for everyone?
Honestly? Almost
Author Jim Kissock
If you already have a custom site you love, with SEO built out, slick integrations, and a designer on call, keep it. But if your website has been on your to-do list since 2017, or you dread opening Wix because it loads like molasses and breaks every time you change a header, this is your sign.
BookBub is the website solution we wish had existed when we started publishing. Have a look here.
It’s especially helpful to have your site ready before you publish, so you can promote your book launch effectively. To keep readers engaged and drive traffic, make sure to post regular updates and blog posts. Adding new content to your site is key to attracting and retaining your audience.
We are not an affiliate (yet), but if you need help setting one up or deciding whether it fits your platform, just shoot us a message. Let’s get you a site that looks as good as your books.
